**VOCAL FOR LOCAL**

Shopping with small retailers, buying handmade products and dealing with local businesses, has become a new trend in the world of shopping. This new outlook does provide better opportunities to small businesses. Parallely, the customer also enjoys the experience of local shopping.

Here are few important points that stir us to buy handmade products from, local shops:

 

·       Small businesses and handmade businesses give (more) back to the local community: Small business ensures that the revenue stays within the country. They provide employment to the locals. Handmade supports local craft artists.

 

·       Shopping local encourages the manufacturing within the Country: As the global economy has encouraged entrepreneurship across many countries, the local businesses also need more inspiration. Shopping local gives these businesses assurance to face the competition.

 

·       Handmade Products are more Eco-friendly: Handmade products require less energy and carbon emission. Most of them are recyclable,hence creating an eco-friendly industry.

 

·       Small Businesses provide best customer Experience: These industries provide personalized and memorable shopping experience, which the customers do not getduring online shopping.

 

·       Small and local businesses create bonds: The connect between the customer, shop and business person; is an emotional bond, which has faded in the corporate trading.

 

Local and handmade products can be connected to the origins of the land. The customer can feel the essence of the culture while shopping. Buying a handmade product gives the shopkeeper his profit and the customer a gift to cherish for long.